THE RED LIGHT HONKER
The signal says 45 seconds. This person starts honking at second 40 because apparently they think their horn is a time machine. It is not.
CLASSIC BUTT MUNCHBANGALORE’S MOST UNHINGED TRAFFIC AWARENESS CAMPAIGN
Honk If You’re a Butt Munch™
The signal’s still red. The cars haven’t moved.
Your horn isn’t helping. Your sense of humour might.
✌ A little less honk. A lot more Bengaluru.
BE CHILL. DON’T HONK. BE CHILL. DON’T HONK.
STILL RED,
BOSS.
BOSS.
0 SECONDS
SAVED BY HONKING100% BUTT MUNCH ENERGY
SAVED BY HONKING100% BUTT MUNCH ENERGY
PRESS THE HORN. LEARN ABSOLUTELY NOTHING NEW. ↗
NO LECTURES. JUST A FRIENDLY ROAST.SCROLL FOR THE GOOD STUFF ↓
The Question Everyone's Asking
WAIT, AM I A
BUTT MUNCH?
Butt Munch (noun) — A person who honks their horn when it will achieve absolutely nothing. Bangalore has millions of them.
THE JAM HONKER
There are 400 cars in front of them. They honk anyway. Where exactly do they expect those 400 cars to go? Nobody knows. Especially them.
ADVANCED BUTT MUNCHTHE NANOSECOND HONKER
The signal turns green. In 0.2 seconds they're already honking. Sir. Your engine has not even processed green yet. You are a butt munch.
ELITE BUTT MUNCHTHE LANE CUTTER
Squeezes into lanes, cuts queues, then has the audacity to honk at the people whose lane they just destroyed. Scientists study this creature.
LEGENDARY BUTT MUNCH01 / THE MOVEMENTLOUD MESSAGE. QUIETER STREETS.
A LITTLE
LESS HONK.
A LOT MORE CHILL.
Bangalore has a honking problem.
We have a very unserious response.
Honk If You’re a Butt Munch™ turns everyday traffic frustration into something worth sharing. A song. A sticker. A friendly roast. And a growing club of people who know a red light won’t respond to feedback.
Made for Namma Bengaluru. A campaign by Kreative Clan. Concept by Harry Aloysius from Kreative Clan.
—MEMBERS CHOOSING CHILL
—MERCH PICKS ON THE WAITLIST
0 secRED-LIGHT TIME SAVED BY HONKING
02 / YOUR PEOPLE ARE HEREMEMBERSHIP: FREE. CHILL: REQUIRED.
A MOVEMENT WITH A MEMBERSHIP CARD
CHILL
DRIVERS
CLUB.
No actual driving test. Just a promise to skip the pointless honking. Claim your personalised HIYBM licence, back your neighbourhood, and bring your crew.
Personalised licenceFirst-drop notificationsZero membership fee
HIYBM™ / CHILL DRIVERS CLUB
✌
LICENCE TO BE CHILL
Your name here
Certified Chill
HOME TURFYour Bengaluru
MEMBER NO.HIYBM / YOUR NO.
BE CHILL. DON’T HONK. FOUNDING MEMBER
↖ YOUR NEXT PERSONALITY TRAIT✌
03 / IMPORTANT NONSENSEBEST ENJOYED WHILE YOU’RE NOT DRIVING.
TAKE A BREAK.
NOT THE HORN.
Two small distractions.
Possibly one mild revelation.
THE BUMPER BUILDER / HIYBM™YOUR RIDE. YOUR FRIENDLY ROAST.
MAKE YOUR
BUMPER TALK.
Pick a ride. Arrange the stickers.
Take a little truck art everywhere.
Drag a sticker to move it. Or select one and use the position controls below.
A digital keepsake using existing HIYBM campaign copy. This doesn’t order custom-printed merchandise.
THE CAMPAIGN REACTION DESKFROM THE BUTT MUNCH TRACK
LET THE
PUNCHLINE TALK.
Play it. Send it to your crew.
Let the horn take the day off.
Little moments from the campaign song. Your commute has a soundtrack. Your questionable honking has a punchline.
04 / HOME TURF, LESS HONKNAMMA
NAMMA
CHILL-O-METER.
Which neighbourhood is bringing the chill?
Every club member counts for their home turf.
Real membership counts. A friendly rivalry.
This isn’t a noise measurement or a traffic ranking.
NEIGHBOURHOODCLUB MEMBERS
01
Koramangala
—02
Indiranagar
—03
Whitefield
—04
Marathahalli
—05
HSR Layout
—06
Electronic City
—BUILT BY YOUR NEIGHBOURHOODMORE PEOPLE.
MORE PEOPLE.
MORE TRUCK ART.
Every new member helps decorate the neighbourhood’s ride.
Five members unlock each new campaign decal.
Koramangala
— club members backing this ride.
NEXT MILESTONE: 5 MEMBERS
Illustrated progress from actual club signups. A celebration of membership, not a measure of noise reduction.
ONE CITY. A THOUSAND LITTLE ACTS OF CHILL.— PUBLIC TILES
LEAVE YOUR
MARK. NOT NOISE.
One club member. One piece of truck art.
Together, we make something worth looking at.
YOUR LITTLE PIECE OF BENGALURU.
✌HIYBM™
Public participation is optional. Uncheck publish and save to remove your tile. Email addresses never appear here.
05 / WEAR IT. STICK IT. WAVE IT.FIRST DROP / COMING SOON
GOOD MERCH.
BETTER MANNERS.
Pick your favourites. We’ll email when the drop opens.
No payment today. No obligation to buy.
WEAR THE MOVEMENT01 / HIYBM™
HIYBM Classic Tee
₹599Oversized. Unisex. 100% cotton. Be Chill. Don’t Honk.
SMALL STICKER. BIG ENERGY.02 / HIYBM™
Bumper Sticker Pack
₹149Three weatherproof reminders. One very clear message.
LET THE PEOPLE KNOW03 / HIYBM™
HIYBM Car Flag
₹249For your parked car. Includes a suction cup mount.
YOUR MORNING, BUT CHILL04 / HIYBM™
The Commuter Mug
₹399350 ml of calm before the commute. Ceramic.
CARRY LESS ROAD RAGE05 / HIYBM™
Silk Board Survivor Tote
₹349I survived Silk Board — I am NOT a Butt Munch.
THE WHOLE PERSONALITY06 / HIYBM™
Butt Munch Starter Pack
₹1,199Tee + stickers + flag + keychain. The full introduction.
NO PAYMENT TODAY
Waitlist picks help us plan the drop. They don’t hold stock or guarantee a price. You’ll see the final price and delivery details before paying.
HELP SHAPE THE NEXT DROP— VOTES
YOUR TASTE.
OUR NEXT DROP.
Which campaign look deserves the spotlight?
One member, one vote. Change your mind whenever.
HONK IF YOU’RE A
BUTT MUNCH™
BUTT MUNCH™
The Original
Honk If You’re a Butt Munch™
— votes—
BE CHILL.
DON’T HONK.
DON’T HONK.
Be Chill. Don’t Honk.
The campaign’s calmer side.
— votes—
I SURVIVED
SILK BOARD.
SILK BOARD.
Silk Board Survivor
For people who have seen things.
— votes—
An interest poll using existing campaign artwork and copy. Votes guide planning; they don’t guarantee a production date or purchase.
BRING YOUR CREW.
SPREAD THE CHILL.
One friend becomes a carpool. A carpool becomes a neighbourhood.
A neighbourhood becomes a movement. You know what to do.
Founding Member3 friends → Crew Captain10 friends → Chill Ambassador
BENGALURU, STUCK TOGETHER100 TRAFFIC TALES / 3 KANNADA BONUS STORIES
THE TRAFFIC’S SLOW.
THE PUNCHLINES AREN’T.
Fictional people. Familiar junctions.
Very Bengaluru situations.
Basavanagudi4-minute read
Kannada Gothilla: The Breakfast Examination
Kabir prepared one perfect breakfast sentence. Bengaluru responded with a follow-up question.
Kannada GothillaIndiranagar4-minute read
Kannada Gothilla: The Auto With a Lesson Plan
Kabir’s auto ride included three useful phrases and an unexpectedly thorough assessment of his nodding.
Kannada GothillaJayanagar4-minute read
Kannada Gothilla: The Apartment Announcement
Kabir arrived dressed for a cultural programme. The chairs were still waiting to become an audience.
Kannada GothillaSilk Board4-minute read
The Promotion at Silk Board
He entered the junction as a junior analyst. His career moved considerably faster than his cab.
Office Commute ChroniclesIndiranagar4-minute read
The Auto Driver Who Interviewed Me
Before agreeing to Indiranagar, he wanted to know where she saw herself in five years.
Auto AdventuresWhitefield · JP Nagar4-minute read
A Very Short Long-Distance Relationship
Their parents worried about different backgrounds. The couple worried about different ends of Bengaluru.
Love in the Slow LaneFictional stories for entertainment purposes. Read as a passenger or safely off the road.
STRAIGHT FROM THE CAMPAIGNSTOPREADYGO
NAMMA STREETS.
OUR KIND OF LOUD.
A little comic relief for the commute.
THE OFFICIAL SIGN-OFF / HIYBM™BIG MESSAGE.
BIG MESSAGE.
SMALL HONK.
The campaign’s official outro.
Seven seconds of Butt Munch energy.
BEFORE YOU BEEP.
Wait. Is this a real campaign?
Yes. Honk If You’re a Butt Munch™ is a traffic awareness campaign by Kreative Clan, with concept by Harry Aloysius from Kreative Clan. We use humour to make unnecessary honking a little more embarrassing, and a quieter commute a little more appealing.
Does joining cost anything?
No. The Chill Drivers Club is free. Your licence is a playful campaign membership card, not a government driving licence.
Am I paying for merchandise now?
No. You’re joining a product waitlist. We save your selection and email you a checkout link when ordering opens. Stock, final prices, shipping, and payment are confirmed then. You can remove your picks at any time from your licence.
Surely some honking is necessary?
Absolutely. This campaign is about unnecessary honking. Use your horn when needed to warn of danger and follow road rules. Play with the website only when safely stopped and not operating a vehicle.
Can I change my mind about joining?
Yes. Open your licence on the device you joined with to remove your picks or delete your membership. Notification emails will include an unsubscribe link. Read our privacy notice for details.